Privacy Policy

Effective Date: 01/01/2026
Operated by: Pawpetual LLC (d/b/a Keepsakes by Pawpetual)

Keepsakes by Pawpetual (“Keepsakes,” “we,” “us,” “our”) values your privacy. This Privacy Policy explains what we collect, how we use it, and the choices you have.

1) Information We Collect

Information you provide

Contact details: name, email address, and (if provided) phone number
Order details: products selected, customization choices (text, symbols, size/material/base selections)
Shipping details: shipping address and delivery information
Photos you upload: the image files you provide for your proof and final item
Customer support messages: information you include when you contact us

Information collected automatically

Device and usage data: pages viewed, actions taken, general interaction data
Cookies and similar technologies: used for essential website functions, and (if enabled) analytics and advertising/retargeting

2) How We Use Information

We use personal information to:

Create digital proofs and produce your custom Keepsakes item
Send proof emails, approval requests, order updates, shipping notifications, and customer support replies
Process payments and fulfill orders
Operate, secure, and improve our website and services
Run analytics to understand site performance
If enabled, run advertising/retargeting so our ads may be shown to people who have visited our site
Comply with legal and accounting requirements

3) Photos and Proofs

Photos you upload are used to create your proof and produce your item. Photos may include background elements; your proof confirms what will be printed.

4) How We Share Information

We share personal information only as needed to operate the business, including with:

Website platform and hosting providers (to run the site and store site content)
Payment processors (to process payments; we do not store full payment card details)
Shipping carriers (to deliver orders)
Service providers that support essential operations (for example, email delivery, analytics, and advertising/retargeting tools if enabled)

We do not sell personal information for money. Some advertising/retargeting activities may involve “sharing” information with partners for targeted advertising under certain state privacy laws.

5) Cookies, Analytics, and Advertising/Retargeting

Cookies help our site function (for example, checkout, security, and preferences). We may also use cookies and similar technologies for:

Analytics (to understand how the site is used)
Advertising/retargeting (to measure ads and show relevant ads to prior visitors)

Where required, we provide cookie choices so visitors can manage non-essential cookie categories (such as analytics and advertising). If you limit cookies, some site features may not function properly.

6) Your Choices and Privacy Rights

Cookie choices: You can manage non-essential cookie preferences using the cookie banner/settings available on our site (where provided).

Marketing emails: If we send marketing emails, you can unsubscribe at any time.

State privacy rights (U.S.): Depending on your state of residence, you may have rights to:

request access to personal information
request deletion or correction of personal information
opt out of certain processing (such as targeted advertising)
in some states, opt out of “sale” or “sharing” of personal information as defined by law

To submit a request, email us at team@keepsakesbypawpetual.com. We may need to verify your request before completing it.

7) Data Retention

Photos and proofs: retained for up to 180 days after fulfillment, then deleted or anonymized where practical.
Order and transaction records: retained as needed for customer support and legal/accounting obligations.
You may request deletion sooner, but it may limit our ability to support reprints or troubleshoot order issues. Deleted data may persist in backups for a limited period.

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

9) Children’s Privacy

Our site is not intended for children under 13, and we do not knowingly collect personal information from children.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top reflects the latest version.

11) Contact

Questions or requests: team@keepsakesbypawpetual.com